World Water Day – Wednesday 22 March
While we enjoy the purest filtered water in our coffee, the communities at the end of its supply chain face a water crisis.
On Wednesday 22 March we celebrate World Water Day. Every year, this date marks a global reflection on the importance of fresh and sustainable water - a source of life which 771 million people still don’t have access to. It’s a day for us all to take part in bringing the water crisis to a permanent end.
This year, hundreds of baristas, workplaces and coffee lovers will be taking part in our new event, The Big Water Walk, which aims to raise awareness for the communities that have to walk for hours every day to collect their water.
Supporters will set off at 11am and follow a 5K, 10K or 15K route along the Thames carrying as much weight as they can to walk in solidarity with the women and children who have to carry heavy jerry cans full of water on a daily basis. Teams from Google, 640 East, Ikawa, Allegra, Social Pantry, RIG, Doppio & Future Self will be taking part, along with coffee professionals, local schools and coffee lovers.
Businesses and schools across the UK will be taking part in The Big Water Walk by organising their own walks in their local communities. Barista & Co. & 92 Degrees Coffee have collaborated with us on official walks in Bournemouth and Liverpool respectively. Other companies taking part by organising a local walk include BRITA, Stokes, UCC Coffee & Union.
To get involved and support the campaign visit www.justgiving.com/campaign/TheBigWaterWalk